NeonChamp
eCommerce / Personalised Products / Custom Neon Signs
UI/UX Technical Leader and Lead Designer
The legacy custom-neon journey made the preview, pricing, options and primary actions compete for attention.
Open to senior product-design opportunities in Bengaluru
Senior Product & UX Designer · UI/UX Technical Leader
I design complex eCommerce & product-customisation journeys people can actually finish.
19+ years turning configurators, catalogues and checkout flows into clear, accessible experiences — and leading the design teams that ship them.
- 19+
- Years designing digital products
- 2
- Live eCommerce platforms redesigned
- 4
- Complex product journeys documented
- WCAG
- Accessibility built in by default
- Human-centred
- Aesthetic
- Simplicity
NeonChamp & CanvasChamp — live customisation platforms redesigned end to end, from research to shipped UI.
19+ years in design
eCommerce & customisation UX
Design leadership & mentoring
Accessibility & human-centred design
Selected work
Four projects, four kinds of complexity
Each project asks a different question: how do you make a configurator calm, how do you keep a growing catalogue coherent, how do you make learning progress visible, and how do you turn a good intention into a routine people can actually repeat?
Design philosophy
Good design brings clarity, meaning and accessibility to complex problems.
I help businesses and their customers solve complex experience challenges through research-driven, accessible and human-centred product design.
Clarity before decoration
Every screen should answer what this is, what it costs and what happens next before it tries to impress anyone.
Human context first
People arrive tired, distracted and on small screens. Designing for that reality is what makes an experience kind.
Accessibility is quality
If a journey fails with a keyboard, a screen reader or low contrast, it is not finished — regardless of how it looks.
Craft compounds
Reusable patterns, honest documentation and careful UI reviews protect consistency long after a project ships.
Core capabilities
What I bring to a product team
Strategy and craft, held together by accessibility and a habit of shipping alongside engineers.
Product & UX Strategy
Framing the real problem before shaping the interface, and aligning it with business intent.
eCommerce & Product Customisation UX
Configurators, previews, pricing logic and purchase journeys made calm and predictable.
UX Research & Usability
Field conversations, secondary research, personas and usability reviews that guide decisions.
Responsive Product Design
Consistent behaviour from small phones to large desktops, designed mobile-first.
Information Architecture & User Flows
Structuring dense catalogues, options and steps into journeys people can follow.
Accessibility
WCAG-aware colour, focus, semantics and interaction patterns as a default, not an add-on.
Design Systems
Reusable interface patterns, tokens and documentation that keep products coherent.
Design Leadership & Mentoring
Growing designers from fresher to senior through review, feedback and shared craft.
Developer Collaboration & UI Quality
Developer-ready specs, implementation support and hands-on UI quality assurance.
AI-Assisted Design Workflows
Using AI responsibly to explore, draft and accelerate without losing design judgement.
Tools
- Figma
- FigJam
- Adobe Creative Cloud
- Photoshop
- Illustrator
- HTML/CSS
- ChatGPT
- Gemini
- Claude
Leadership & mentoring
Design quality is a team outcome
Leading design has meant growing people, protecting consistency and staying close enough to implementation that the final product matches the intent.
Translating business requirements into product problems
Reviewing UX and visual design
Mentoring designers
Establishing reusable patterns
Protecting responsive consistency
Supporting developer handoff
Reviewing implementation quality
Helping teams work through urgent priorities without treating every deadline as permission to compromise the experience
Developer collaboration & UI quality
From design intent to shipped interface
A polished Figma file is not the final product. I stay involved through implementation so the behaviour, hierarchy and responsive intent survive the handoff.
Before development
- Clarify responsive behaviour
- Document important component states
- Align constraints
- Identify reusable patterns
During development
- Answer interaction questions
- Work through technical alternatives
- Review high-risk screens and states
Before release
- Review UI quality
- Check responsive behaviour
- Review edge cases
- Check consistency
After implementation
- Identify gaps between design intent and the built experience
- Prioritise corrections according to user impact
AI-assisted design workflow
I use AI to accelerate thinking, not outsource judgement.
I use ChatGPT, Gemini and Claude where they can shorten repetitive or exploratory work while keeping product direction and design judgement human-led.
Explore
Generate alternative structures, flows and content hierarchies so I can compare approaches faster.
Challenge
Surface counterarguments, edge cases and accessibility considerations that may expose assumptions.
Draft
Create first-pass documentation, interface copy alternatives and structured summaries for careful editing.
Accelerate
Reduce time spent reorganising information so more time can go into judgement, review and iteration.
Validated with human judgement
AI output is never treated as research evidence. Every suggestion is checked against:
- Actual project information
- User needs
- Business requirements
- Technical constraints
- Accessibility
- My own design judgement
Real mini-case
FitBite Desk
I used an AI-assisted build workflow to turn a focused workplace-lunch problem into a live responsive product. AI accelerated exploration, content structuring and implementation, while I retained ownership of the product model, interaction priorities, health boundaries, accessibility and final design judgement.
See the FitBite Desk case studyPersonal journey
From an unexpected start to design leadership
Nineteen years, self-taught foundations, and a career built one deliberate step at a time.
2005
An unexpected beginning
I was working part-time on project-bidding documentation to support my family, and found design along the way.
2006
Self-taught foundations
With no formal design education, I followed my curiosity into HTML and CSS and taught myself using software documentation.
2007
First design role
Three days away from work, one interview, and my first Junior Web Designer position on real, shipping products.
2010s
Growing through change
New technologies, family responsibilities and increasingly complex products repeatedly required me to learn again — moving from visual design into product thinking.
2017
Leading customisation experiences
Took ownership of complex personalised-product journeys, reusable patterns and cross-team design quality.
Today
UI/UX Technical Leader
I lead design direction, mentor designers and bridge business, engineering and research with 19+ years of practice.
Beyond design
I create with my hands, learn with curiosity, and design with gratitude.
Macrame & handmade creativity
Craft teaches patience. Creating macramé reminds me that complex outcomes are often built from simple elements repeated carefully. Every knot has a relationship with the next. That same attention to sequence, structure and detail appears in how I think about interfaces.
Learning, reading & exploring AI
Curiosity keeps my design practice moving. Continuous learning helps me question familiar methods, understand new possibilities and decide which tools genuinely improve the work. I am particularly interested in how AI can accelerate exploration without replacing product judgement.
Spirituality, meditation & gratitude
Calm improves how I listen. Meditation and gratitude help me slow down enough to notice context, emotion and nuance. That practice influences how I work with users and teams: listen before assuming, understand before reacting, and make decisions with greater intention.
Let's talk
Complex product journeys are where I do my best work
If you are building a product with dense workflows, customisation, responsive complexity or accessibility requirements, I would be happy to talk about the problem.
Direct details
- ctckomal@gmail.com
- komal-patel-kreative-tales
- Based in
- India
- Looking for
- Open to senior product-design opportunities in Bengaluru