Profile

I help businesses and their customers solve complex experience challenges through research-driven, accessible and human-centred product design.

Selected projects

• NeonChamp — eCommerce Experience and Customiser Redesign

  UI/UX Technical Leader and Lead Designer · Live

  The legacy custom-neon journey made the preview, pricing, options and primary actions compete for attention.

  Read the case study →

• CanvasChamp — Personalised Printing and Customisation Platform

  UI/UX Technical Leader, Design Lead and Team Mentor · February 2017 – August 2026 · Live

  A large catalogue, photo uploads, cropping, configurations and promotions had to coexist in one coherent purchasing journey.

  Read the case study →

• Edusight — Accessible Learning Progress System

  UX Researcher, Product Designer and Team Collaborator · Live prototype / hackathon product

  Teachers supporting visually impaired children aged 6–14 lacked a connected way to record progress, identify skill gaps and decide the next learning step.

  Read the case study →

• FitBite Desk — Workplace Meal Planning and Habit Design

  Product Designer · AI-Assisted Builder · Live

  Busy office workers may want to carry a homemade lunch, but planning, evening preparation and morning packing happen at different moments — making it easy for good intentions to collapse into the office-canteen default.

  Read the case study →

Career milestones

• 2005An unexpected beginning. I was working part-time on project-bidding documentation to support my family, and found design along the way.
• 2006Self-taught foundations. With no formal design education, I followed my curiosity into HTML and CSS and taught myself using software documentation.
• 2007First design role. Three days away from work, one interview, and my first Junior Web Designer position on real, shipping products.
• 2010sGrowing through change. New technologies, family responsibilities and increasingly complex products repeatedly required me to learn again — moving from visual design into product thinking.
• 2017Leading customisation experiences. Took ownership of complex personalised-product journeys, reusable patterns and cross-team design quality.
• TodayUI/UX Technical Leader. I lead design direction, mentor designers and bridge business, engineering and research with 19+ years of practice.

Leadership

• Translating business requirements into product problems
• Reviewing UX and visual design
• Mentoring designers
• Establishing reusable patterns
• Protecting responsive consistency
• Supporting developer handoff
• Reviewing implementation quality
• Helping teams work through urgent priorities without treating every deadline as permission to compromise the experience